While practicing law in British Columbia, Jon started blogging to market the law firm he was at. Not long after, he decided to pursue online publishing and marketing. Long passionate about interiors and architecture, he kicked of an online interior design and architecture publication called Home Stratosphere.
Home Stratosphere was a relatively fast success and so he launched Fat Stacks to write about online publishing generally.
In 2023, in an effort to grow and leverage Home Stratosphere, Jon founded a local interior design company, called JD Elite Interiors.